American Prudential Capital, Inc.

According to Russia Today, it is so difficult to get financing that one loan company is asking people for their immortal soul for collateral! (see http://russiatoday.com/Art_and_Fun/2009-06-19/Got_soul_Here_s_your_money_.html)

Fortunately, with American Prudential Capital, we are able to help companies fund their stability and growth without such collateral.

We factor a company’s business-to-business accounts receivables (invoices) and provide them with 80% of the funds within 24 hours of approval. When the invoices are paid, we forward the remaining payment to the company minus an agreed upon fee.

No need to wait on clients to pay in 50.8 days (average) or worse!

No long term debt to repay!

No loss of ownership (equity) in your company or your soul!

Plus (+), we are much more fun to work with than someone who thinks that they can hold your soul hostage! Ahhh, you can really rest in peace.

Small businesses created more than 60 percent of all new jobs in the past decade; today, about half of all private-sector jobs in the United States are at small companies like Moore’s. They generate more medical and technological patents per employee than big corporations, and history shows that they’re the first to begin hiring at the end of a recession. In short, small business has long fueled our country’s growth and expansion. But that’s the insidious trap of the current credit crunch — it’s threatening to squelch American innovation, which could hold the key to our recovery.

via Room to Grow: Economic Trouble for Small Businesses | Your Money Guide | Reader’s Digest.

Our firm specializes in funding these companies.  We can help.

Eric Standlee

In a recent Reader’s Digest Article “Room to Grow: Economic Trouble for Small Businesses“:

“With banks in lockdown mode, small businesses with big potential are being stifled. Why Main Street innovators matter to us all.”
“If you want to understand what’s wrong with the economy, consider Deborah Moore. After working as a nurse-practitioner for 15 years, Moore launched a medical transcription company from her home seven years ago, mostly to be closer to her two kids. The company, called AccuStat EMR, has grown dramatically: Moore still handles transcription services, but she also helps hospitals transfer their records from paper files to electronic documents. Since the federal government wants most hospital records to be stored electronically by 2014, it’s a booming business. Moore has big clients, like the University of North Carolina Student Health Center, Beth Israel Hospital in Boston, and the Missouri Department of Corrections, and her revenue in 2008 was $35 million. Her only problem? She can’t get a loan.”

American Prudential Capital has 20 years of history on the side of businesses like this. We help these businesses grow despite their inability to get business loans.

Eric Standlee

When an entrepreneur sets out to start a new business the main focus is usually the product or service to be provided. After all that is where our passion lies. As entrepreneurs, we believe in our products and services. We believe essentially in our ability to make a difference; to make things better.

Eventually, however, the focus turns to money. To make things better is going to take money. The old adage that, “it takes money to make money,” is usually true. The question is, “whose money?” Initially, entrepreneurs turn to the readily available sources, friends and family. That is, they turn to friends and family after they have exhausted their personal funds. This usually works to get the business up and running.

The first sales come in and delivery occurs. Then the orders start to grow and the success of the business seems to ride on the wave of the daily cash flow. Eventually, receipts do not match expenses in a timely manner and the entrepreneur begins to think of finding additional capital.

Then comes one of the critical points in the development of the small business, the search for third party financing. Usually the budding entrepreneur goes to the bank that has been handling his or her business accounts. Unfortunately, the business is very young without a significant track record and without much equity built up.

No matter how much the banker likes the entrepreneur and no matter how much the banker believes in the product or service, the banker will not be able to justify lending money to the entrepreneur. Bankers are not without feelings; they hate saying “no” under any circumstances. The banker wants to keep the entrepreneur’s business.

But, banks are regulated and they are regulated for good reasons. Banks lend “other people’s money.” The money that I deposit today may very well be loaned to another business tomorrow. Banks need to be very careful. So they have formulas, ratios, guidelines and rules.

If the emerging entrepreneurial business has assets like certificates of deposit, land, or stocks and bonds, the banker can usually work out a loan of equal value backed by the assets. But few entrepreneurs have such assets available to pledge to the bank. So, the banker has to turn down the loan application. Where does the entrepreneur turn then?

The enthusiastic entrepreneur usually begins to seek equity investors at this point. This has some advantages. It is available to some early stage ventures. It has disadvantages, too. The entrepreneur will most certainly lose control of the company. The equity taken at this early stage will require majority control.

Now, loss of majority control is OK if the entrepreneur and the investors have the same exit strategy. Usually, they do not. Usually, the entrepreneur is thinking long term and the early stage investor is thinking 5 years maximum. Five years passes very quickly as the entrepreneur works thorough business cycles, economic cycles, personnel cycles and ever growing competition.

The problem is that at the end of a very short period of time in the life of the business, the entrepreneur is back at square one trying to raise more money. Only this time the entrepreneur needs to raise enough money to take out the investors and ensure the survival of the business. This brings a whole new group of investors and with them new exit strategies.

Is there any other way? For some businesses, the answer is a resounding YES, THERE IS. If the business started by the entrepreneur is a business-to-business venture, in other words, if the business sells its goods and services to other businesses, then the answer is a definite YES. The entrepreneur can sell his or her completed invoices to a factor at a discount.

The advantages are many. The most important advantage is that by selling the invoices the entrepreneur gets immediate cash. No long-term debt is created, no loss of equity occurs, control does not go to a third party, no “exit strategy” issues arise, lines are easily increased, and it is self-liquidating, to mention just a few.

Entrepreneurs whose businesses engage in B2B, business-to-business, sales have the opportunity to grow their enterprises under the “Self-Sustaining Business Model” for several years, and sometimes for the life of the business. Factoring works in the entrepreneurs favor.

According to third Quarter Earnings Reports, Wachovia has seen a 285.8% increase in non-performing assets. At the same time they have increased their loan loss provision from 108 million to 408 million.

During the same time Bank of America has seen an increase of 103.6% in non-performing assets with an increase of 74.2% in their loan loss provision.

Regions and Citigroup have posted similar figures. JP Morgan Chase’s increase in non-performing assets was up 50.7% and their loan loss provision went up 119.8%.

The numbers show both the actual situation and their view of the future. Banks are tightening up and they are in need of alternative sources of revenue. We ARE the answer. We can deliver.

At the very least, these banks will have assets that are under-performing and need to be moved from the bank. We can help.

This is a very good time to be calling regularly on every banker you know. The pressure to “clean up the portfolio” will be very strong in 2008.

Thanks for all you are doing and I look forward to a very exciting year for all of us.

American Prudential recently signed up a new client who is new in many ways. In business for less than 18 months, this client has done everything possible to get his business off and running. And after a year they have exhausted all of their available capital.

The equipment is all purchased, the staff is hired and trained and the orders are getting filled. Unfortunately, without additional capital only low margin orders can be filled because the larger deals require more materials and more materials cost more money.

At just the right moment, this budding company’s alert banker called in American Prudential Capital. Knowing that the bank could not approve a loan yet for this emerging business, the banker knew what to do in the interim. With American Prudential Capital involved, this well positioned company will be able not only to grow but to grow with the right kinds of orders.

Being able to order quantities of materials and to fill large orders enables this firm to respond to those higher margin deals with confidence. They know they will have the working capital necessary to fill and deliver all the new orders.

Sharp bankers who understand the complete life cycle of emerging businesses know that working with American Prudential Capital will help them help their clients. Together we build new small businesses for the community. Healthy small businesses create the majority of new jobs in any community. So, together we are building a better job market and a stronger economy.

Houston June 6, 2007 – It is always fun to talk about new business. We recently signed up a new client company in a business you may not think of as factoring, a tree farm. They are great folks, down to earth and honest. They came referred to us by one of our other tree farm clients. There is nothing like referrals from existing clients! We did not set out to be tree farm factoring specialists, but we sure enjoy being outstanding in our field!

All kidding aside, in our business it is always about character. And we have found that tree farms seem to attract folks of good character. So, if you are a tree farm owner looking for kindred spirits, look no farther. It is still planting season and folks all across the country are planting trees. Tree farms who sell to commercial growers, retailers and resellers can deliver more trees by digging up those accounts receivable and selling them to American Prudential.

By using their existing Accounts Receivable to provide the cash needed to deliver more product, a healthy tree farm can easily double its volume in one season alone. Traditional working capital is hard to come by for tree farmers and the seasonal nature of their need does not appeal to most financing sources.

But factoring to gain immediate cash flow and avoid long term debt easily allows the tree farmer to make the business pay for itself. So, no matter what the home building industry does the factoring tree farm will have no long term debt to service if the bottom falls out of the economy and the ripple reaches all the way to the farm.

Give us a call while there is still time to move inventory.

In the very near future you will be able to look here and sign up to receive two very important documents to help your business. One will be How To Improve Collections Today and the other will be Factoring Basics. So, check back soon to receive these excellent papers.